About Us

Lum Public Relations and Communications has been delivering results since we opened in 2007. Our goal is to provide both a superior customer experience and tremendous value for our customers.

Sherilyn Lum-Alarcon has over 30 years of experience in Business Communications and Organizational Public Relations and is passionate about exceeding your expectations.

They are out there talking, with or without you. Take control of the conversation.

There is no doubt that social media has become an integrated part of any marketing program. It has become one of the most powerful ways to communicate your message and manage your brand and its reputation. It is a critical tool for listening, learning and interacting with your customers and the media.  Lum PRC will tailor your program to include digital & social media monitoring services, blogger relations, blog commenting and social network recommendations in addition to designing social media optimization programs focused on keywords and searchable language.

To the pubic, perception is their reality.

Perception is a way of seeing, understanding or interpreting. Perceptions may be good or bad.

When public perception turns negative, communications are usually the first thing to be damaged. They are also the first thing that needs to be re-established.

Can perceptions be managed? The answer is yes!

The right approach is to be honest and forthright. Communicate the facts quickly and don’t hide. Assign a visible spokesperson. Silence and “no comment” are the enemy.

Get the right message to the right audience at the right time.

Your image is an amalgam of a diverse array of ingredients — including your wardrobe, social skills, and rhetorical choices that you serve to the world every day – deliberately or not. What image are you presenting? Is your image consistent with the message you want to project?

A strong, consistent image reinforcing the right message projects your capabilities, values, and goals, and engages your desired audience. Resonant with your audience by finding your own voice, striking the right tone, and perfecting your written message.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.